The Australian Red Cross Blood Service and Youngbloods WA asked us to create an EDM to recruit donors from the local advertising industry for the Youngbloods Blood Drive. Then a DM was created to remind donors of their appointment and prevent them from cancelling at the last minute. We wanted to send them something memorable to demonstrate how important their donation is. So we created a papercut-free DM to ensure no one lost any of their precious blood due to a paper related mishap.
An initial EDM was sent out to members of the Perth advertising industry requesting donors for the Youngbloods Blood Drive.
Then a DM was sent out to remind donors of the appointment.