Not everyone can do what creatives do. So for the Perth Advertising and Design Club Awards 'Call For Entries' campaign we decided to put some non-creative agency staff to the test. We gave them briefs and asked them to come up with concepts, which we sent out as EDM’s with videos. The results speak for themselves.
EDM video 1: Danny (Producer) and Nicole (Group Account Director) have a brainstorming session to come up with the concepts for the PADC Call for Entries campaign.
EDM video 2: Brendan (Group Account Director) presents his idea to the creative department.
EDM video 3: Johanna (Account Director) directs her concept in studio.
We asked non-creatives to come up with the concepts for the PADC Awards After Party. This video was played on the night of the PADC Awards.